Monday, February 02, 2015

A New Life

It's not that I have Blogger Burnout.  It's that I'm burned out on "blogging" and "bloggers" and the idea that every day there needs to be a new brilliant idea that's revolutionary and remarkable. Something that everyone can't help but pin and re-pin and share.  It's not possible - for anyone - to maintain that level of expectation.  Especially if I'm also expected to feed my children or ever talk to my husband.

I'm over it.  But I'm not done sharing and creating and being creative.  I'm just done with the blog situation.  Instead, we are re-formatting - updating - creating a new site that's designed to help you have more fun.  Be more fun.


Every week we'll be bringing you party ideas, weeknight recipes, and simple cocktails to make you the coolest gal on the block.  Think of it like a mini-magazine.  Pop in on Monday and see what's new.  You can see everything at once.  We aren't hiding anything for the next day.  Don't like the ideas that week?  No problem, see you next week.

Everything will be easily searchable and pin-able {if you do that sort of thing}. We are here to help you.  We want you to be the coolest gal around who can pull off dinner on a weeknight and a cocktail party after a long day of work.  We want you to kick up your feet.  Have a great time.  Have a cocktail.  Enjoy life.


There is nothing we create that is challenging.  Everything is easy.  Everything is quick.  We want to get to the good part too - not spend all of our time hot gluing or cooking.

Stop working.  Stop pinning.  Start partying.

Part of the allure of the blog is the hope of seeing the 'curtain come down' at some point and peek into the real life of your favorite creators.  We aren't taking that away entirely, you can pop in on my hectic private life anytime on Instagram.  I'm there, snap happy and over sharing my life at home.


Starting next week this blog will redirect you over to the new site.  Until then, you can reset your bookmark to alexandrahedin.com and I can't wait to party with you there.




Thursday, January 22, 2015

Weeknight Party Girl :: Cinnamon Roll Popcorn Bars


One of the hidden bonuses of working with Pop Secret popcorn is that they sent boxes and boxes of popcorn to make sure I had enough for the Oscar Party Photo shoot.  We used tons of the popcorn for the shoot and we still ended up with tons left over.  What to do, what to do?

I made popcorn bars.  But these aren't just any popcorn bars because I used Pop Secret's Cinnamon Roll Popcorn in the bars.  Epic.



Tuesday, January 20, 2015

Oscar Parties aren't as hard as you think! {with Pop Secret}


Last month my girlfriend and I were out to a boozy lunch and we decided to host an Oscar Party - we've even figured out how to project the show on a big screen in the Fire Station!  

But what to serve...


Nothing goes better with movies than popcorn - and I love popcorn.  I worked with Pop Secret to plan a fabulous popcorn bar with delicious flavors and dreamy mix-ins.  I literally can't think of a better way to watch the Oscars and hang out with the girls.  Except for the cocktail - that's coming later this week!



The fun part about a popcorn bar is popping up a few flavors of popcorn {I popped Double Butter and Cinnamon Roll} and filling bowls with loads of your favorite candies, nuts, etc.  We even tried a few savory things and they were delicious.




How are you celebrating the Oscars?







Popcorn c/o Pop Secret
Photography by Alexandra Hedin
Styling by Jenny Batt



Tuesday, January 13, 2015

A Football-tastic Party


Last night the Oregon Ducks competed for the National Football title, this weekend the Seahawks hope to defend their Super Bowl trophy - even if you aren't into football, this is a good excuse for a party.  And food.  And great if you live in the Northwest because I literally don't know anyone who isn't watching football right now.